SOQO — Fashion Commercial

About the project

This is a story-driven fashion commercial concept created for SOQO, a UK fashion brand preparing for launch. The film opens with two men sitting in a car when a woman approaches and compliments one of them. He assumes the attention is directed toward him, only for her to clarify that she means his shirt. The unexpected reveal becomes the transition into the product-focused portion of the campaign. The concept uses humor, misdirection, character interaction, and product reveal to make the clothing the hero of the story while creating a memorable introduction for the brand.

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